Hainan to hold 1st intl beauty selection conference in Sanya

The press briefing for the first Hainan International Beauty Selection Conference. [Photo/Hainan Daily]

The first Hainan International Beauty Selection Conference will be held from April 16 to 18, 2022 in Sanya, according to a press briefing held on Nov15.

The conference will invite exhibitors from nearly 30 countries and regions around the world including Japan, Republic of Korea, France, the United States, Iran, and Thailand, who will showcase over 1,000 brands and over 10,000 kinds of imported consumer beauty products.

Following the trend of digital development, the event will create an online exhibition platform integrating trade fairs, negotiations, and trade and services to create a closed loop of cloud fairs, live-streaming, intelligent matching and negotiation booking.

In addition, more than 100 live-stream beauty salespeople will be invited to attract more exhibitors to use onsite live-stream booths in order to better meet the needs of consumers.

The conference will also provide a platform for over 10,000 professional buyers from global duty-free entities, duty-free retailers, international cross-border e-commerce platforms, Chinese e-commerce (cross-border) platforms, chain agencies of import and export brands, top-tier MCN (Multi-Channel Network) and live-stream salespeople. Over 100,000 visitors from the industry will exchange thoughts and make purchases at the conference. It will facilitate exchange, negotiation, trade and cooperation throughout the complete industry chain of raw material suppliers, manufacturers, channel providers and brand owners to enhance brand optimization and industrial upgrading.

An official of the Sanya municipal bureau of commerce stated that, relying on the advantages of the free trade port policy, the event aims to act as a window for international brands to enter the Chinese market and enable Chinese brands to expand abroad via the Hainan runway, thus a new development pattern with domestic big circulation as the main body and domestic and international double circulation promoting each other will be formed.