Haikou International Duty-Free City opens

Haikou International Duty-Free City attracts many consumers on Oct 28. [Photo/IC]

Haikou International Duty-Free City opened on Oct 28, providing consumers a new shopping experience. Boasting 800 brands from home and abroad, the complex features 25 Hainan duty-free stores' first-introduced brands and 78 exclusive brands of China Duty Free Group.

The Haikou International Duty-Free City project, covering a total area of about 450,000 square meters with a total construction area of about 926,000 square meters, is a world-class resort-style commercial block integrating duty-free business, offices, leisure, and cultural tourism. It has supplanted Sanya International Duty-Free City as the world's largest single duty-free mall.

In order to stimulate consumption, the local government has issued duty-free consumption coupons valued at 400 million yuan ($55 million) since Oct 27, while the duty-free complex has also launched a series of preferential activities.

In addition to duty-free shopping, there are also many famous catering brands in the shopping complex. In order to present consumers with a new consumption experience, the duty-free complex has a ball screen flying theater, which allows visitors to experience the unique visual experience brought by the 180-degree 16-meter-diameter screen. An international film theme IP experience hall built by a Hollywood professional team from the United States will also be opened and offer a wonderful film viewing experience.